If you’re interested in writing for magazines and newspapers, you’re likely to find health and beauty an appealing field to explore. In addition to covering health and beauty, you’ll learn about the role of the media on women’s body image and the impact of online shopping on the health and beauty industry. This course will help you develop your writing skills and build connections with working experts in the field. You’ll also complete a service piece or personal essay as part of your coursework.
Influence of media on women’s perception of their body image
The media is one of the most influential influences on women’s perception of their bodies. Mass media convey messages about what women should look like, and often these messages lead to immediate changes in women’s perception of their bodies. These messages also alter the way that women think about their own bodies, and can influence their eating behavior.
Researchers found that media and social media can significantly alter a woman’s perception of her body. In a study, women were asked to comment on photos of attractive peers or a family member, and rate how much they liked or disapproved of the person’s appearance and body. They used a 100-point scale to score each response. Although these results are based on a cross-sectional study, they point to the fact that women’s perception of their bodies can be influenced by the media.
One of the major problems in media attention is that it reinforces negative body images. Using a meta-analysis of correlational and experimental studies, Grabe et al. concluded that media attention decreased women’s body satisfaction and increased internalization of the thin-woman ideal.
Although the study did not prove that the media is the cause of poor body image, it is possible that the feedback women get on social media could make them feel insecure, since it shows them that they are not as attractive as they might be. But it could also help explain why women are attracted to social media and use it as a way to feel better.
The research also identified the role of peer and mass media in negative body image. The findings also highlighted the role of peer influence in creating negative body images, and pointed to the need for college students to be guided in their assessment of themselves, according to their internal characteristics. The results suggest that the media can affect women’s body image in ways that traditional parents cannot.
Influence of online shopping on health and beauty industry
The health and beauty industry is becoming increasingly digitized. Consumers are increasingly comfortable shopping online, and many younger shoppers are turning to social media and other online platforms to help them make their decision. Many of these consumers will be influenced by the positive reviews posted by other consumers. Smaller health and beauty retailers are also developing innovative marketing strategies to make their products more appealing to the millennial market.
As a result, sales of health and beauty products will increase dramatically online. By 2025, ecommerce will account for over half of the health and beauty industry in the US, generating more than $1.34 trillion in sales worldwide. Consequently, manufacturers of these products must develop a robust ecommerce strategy to compete with online retailers and grow their revenue.
While the older generation has traditionally been the primary consumer base for health and beauty products, Millennials and Gen Z are now driving growth in this sector. They are the most likely generation to purchase these products, and their spending habits are significantly higher than the average American consumer. Moreover, Millennials place a higher premium on brand name and value, as well as organic and eco-friendly products.
While the influence of online shopping has been seen in the past few years, this trend continues to grow. Some examples of this include the success of Walmart’s Site to Store and Amazon’s Subscribe & Save services. Similarly, the viral marketing campaign of Dollar Shave Club has driven sales in men’s grooming products. Meanwhile, the popularity of makeup apps has boosted the sales of color cosmetics.
Despite the impact of the current financial crisis, the health and beauty industry remains relatively resilient. The current crisis has only accelerated the digital transformation of the industry. In order to survive, manufacturers must shift their focus from face-to-face retailing to ecommerce, digital media, and content.
Influence of product safety
The influence of product safety on health and beauty can be difficult to determine. Fortunately, regulations regarding the use of cosmetics are fairly stringent. In Europe, cosmetics manufacturers must be held accountable for the safety of their products. This means that manufacturers are expected to follow the highest safety standards. However, there is still a lack of scientific evidence that all cosmetic products are safe. A recent study by the UFC-Que Choisir identified 185 products containing ingredients that could cause allergies, irritations, and endocrine disorders. Currently, the ingredients in cosmetics are strictly regulated under the Cosmetics Regulation. The purpose of this regulation is to protect human health, which is why all cosmetics products must pass a safety assessment by a qualified professional.
Because of these concerns, many companies are making changes to make their products safer. For example, Johnson & Johnson has begun to eliminate controversial ingredients from their products. Meanwhile, major retailers have announced plans to tailor their stock to meet consumer demands. Many of these changes have been praised by consumer advocacy groups.
In order to keep consumers safe, manufacturers are also required to comply with federal regulations. The federal Food and Drug Administration (FDA) has the authority to make changes to the regulations to ensure consumer safety. This means that cosmetics and personal care products can be recalled if they cause serious harm to consumers. The bill also requires manufacturers to register with the FDA and disclose all of their ingredients.
While there is no single international standard for product safety, many companies are working to produce safer versions of their products. Some companies use animal tests, but others use other methods to determine the safety of ingredients. However, companies with alternative testing methods often face red tape and other obstacles. For example, laws in China require animal testing for cosmetics, which may pose a problem for cruelty-free companies.
Consumers should also seek the advice of a qualified health professional when considering the use of beauty products. Educating patients about the dangers of these products can help them make better-informed decisions.
Influence of sustainability
As environmental issues have become more prevalent, consumers have begun to view their purchasing decisions through a more sustainable lens. Six in ten say they are willing to change their shopping habits in order to purchase products that are eco-friendly. Additionally, seven in ten say they would pay more for products from brands that practice sustainability and recycling.
In the health and beauty industry, many companies are adopting new methods of making products sustainable. These include biodegradable packaging and holistic ingredients. Some companies even use RFID technology to track product lifecycles. These initiatives are aimed at increasing the visibility of sustainability within the industry and are helping to address issues related to climate change, water scarcity, plastic pollution, and deforestation.
Consumers can also use apps that help them to make informed decisions about the ingredients in their products. Apps such as ThinkDirty allow consumers to scan the barcode of a product and view its ingredients, comparing it with alternative products. By choosing products with cleaner ingredients, consumers will be able to avoid products that contain carcinogens, hormone-disrupting chemicals, and other harmful substances.
While sustainability is becoming more widespread, consumer preferences vary depending on location. To address local consumer needs and preferences, companies must understand their specific market in order to be successful. In Italy, consumers place greater importance on wellness and health benefits. In Spain, greener, more eco-friendly products are preferred.
Consumers want to know where their products are made, how they’re processed, and delivered. The importance of traceability is well-known – seventy-one percent of respondents said they would pay more for brands that trace their ingredients. They also want to know if the brand supports recycling or contributes to charitable causes.
In order to make a bigger impact, companies are turning their focus to helping the communities in which they operate. Some companies, such as P&G Beauty, are creating products that reduce the amount of plastic waste that enters the ocean. Those companies are leading by example by reducing their energy consumption and carbon footprint, and they’re able to demonstrate that sustainability can produce tangible results in the health and beauty sector.